Services

Customer Needs Analysis

Understanding customer needs is the first step to a successful product strategy. Frequently firms are simply adrift with respect to customer feedback or don't use a systematic enough approach to gain real value an improve performance.

Outcome Analysis - In reality, customers really buy outcomes or solutions to problems, not features. We can help you discover what customers want to happen which is often more revealing than their list of desired features.

Feature/Pricing trade-offs - Every product faces cost/price/time to market trade offs, however many times these tradeoff on feature sets are conducted independently and not dependent on other features, costs or time to market. We can help determine optimum feature/price/cost using advanced research techniques such as conjoint analysis.

Honest feedback - It is often difficult for a customer to talk to a company honestly about what they need and want or your current performance. An independent 3rd party with experience in drawing out their true needs can help bridge this gap and provide honest, insightful, results orientated feedback, whether it be through 1 on 1 interviews, in a focus group setting, or through a survey.

Market/Industry Analysis

Provide clients with an in-depth understanding of a market or industry. This includes:

Segments - What are the key segments of the market? What differentiates them? What are their sizes? Growth rates?

Competitive Landscape - How do firms compete? What are the leading firms? What market share do they comprise?

Cost/Profitability Factors - What the key factors for success in the market? What business models are working? How are they evolving?

Channel and Communications models - How is product distribution handled for this market? What methods do firms use to communicate to customers and distribution partners?